Multimedia behemoth, $75 billion rated 'world power', popular target for a variety of alleged evils from legal trickery to 'brute force' marketing? Or nothing more than a benevolent organisation instrumental at ushering in the IT revolution while making a bit of money along the way? What IS the Microsoft way? Drawing on company archives and interviews with its leaders - including Bill Gates himself - business historian Randall Stross tells how Microsoft grew, and, for the first time, puts its story into the context of American history since the days of Henry Ford and Thomas Edison. Examining the corporation's business practices, MICROSOFT WAY sheds fascinating light on this remarkable company, finding the roots of its success not in predatory marketing techniques, but in staying eager for intelligent employees, bright ideas and responsive markets.
Binding: Paperback
ISBN: 978-0751521610
Language: English
Pages: 336
Publisher: Sphere (2 April 1998)